UW-Madison Corporate Open House Agenda

8:30–9:00 a.m.: Registration begins and Campus Showcase opens
9:00–9:45 a.m.: Corporate Engagements 101

Learn the essentials on how to do business with UW–Madison from Susan LaBelle, Managing Director, Office of Corporate Relations.

9:45–10:15 a.m.: Campus Showcase and Engagement Conversations

Connect with units and departments from across UW who are ready to engage with business and industry.

10:20–Noon: “RED” Talks

Enjoy a Badger spin on these quick, thought-provoking talks from eight of our leading researchers.

Laura Heisler – “Life Without UW-Madison”
Constance Steinkuehler – “Video Games in Higher Education”
Justin Sydnor – “Behavioral Economics and Health-Care Reform”
Jill McDermott – “Cultivating Workplace Well-Being – A Neuroscientific Approach”
Bill Murphy – “Your stem cells are much smarter than you think”
Raj Veeramani – “The Internet of Things: Driving Transformative Change in Industry and Society”
Tim Donohue – “Fuels & Chemicals from Plant Biomass”
Miron Livny – “How High Throughput Computing can address Big Data challenges”

Noon: Lunch & Networking
12:30–1:30 p.m.: Campus Welcome from Sarah Mangelsdorf, Provost, UW–Madison
Keynote Address:
Bridget Coffing, Chief Communications Officer, Senior Vice President of Corporate Relations, McDonald’s Corporation, UW School of Human Ecology Alumna
1:40–2:25 p.m.: Recruiting at UW

UW business partners share tips and techniques for finding talent.

Moderator: Jamie Marsh Finco, UW–Madison Career Services Council Chair. Panel: Nicole Rybeck, GE Healthcare; Joe Innis, Altria Group Distribution Company; Rachele Voigt, Robert W. Baird & Co., Inc.

2:35–3:20 p.m.: Dual Track Option
Corporate-Sponsored Research at the UW

UW business partners describe the nuances of a research partnership.

Moderator: Kendra Hogan, Office of Industrial Partnerships. Panel: David DeWitt, Microsoft; Tom Lochner, Cranberry Growers Association


Professional Development at the UW

UW business partners discuss best practices for leadership development.

Moderator: Dean Jeff Russell, Division of Continuing Studies. Panel: Kelli Gradel, Dean St. Mary’s; Vicki Kampmeier, TDS

3:30–4:15 p.m.: Raising Visibility at the UW

Learn how a business can raise its brand visibility on campus.

Moderator: Kyle Buchmann, UW Foundation. Panel: Lisa Girdharry, UW Credit Union; Pam Stampen, American Family Insurance

4:15–5:15 p.m.: Reception


Moderator, Speaker and Panel Biographies