Four Reasons Your Business Should Participate in a UW-Madison Career Fair

Each year, more than 550 employers—from local startups to national corporations—make the University of Wisconsin–Madison a part of their recruitment strategy. With 21 career fairs ranging from advertising to STEAM, it’s easy to see why. Here are just a few reasons why your business should consider participating in a UW–Madison career fair this year:

Reason 1: Connect with highly engaged and passionate students who are ready to help your company grow

When you meet with UW–Madison students, you’re not just talking to future graduates who are uniquely trained and ready to jump into the workforce, you’re connecting with individuals who are highly engaged on campus and in their community.

A recent study showed that, compared to other institutions, UW–Madison students exhibit strong leadership outcomes, such as leadership capacity, complex cognitive skills and a sense of belonging, especially those who do community service or participate in student organizations.

UW–Madison was also the highest ranking national public university in Washington Monthly’s 2021 College Guide and Rankings, which is based on three key criteria: research excellence, social mobility, and—you guessed it—community and national service.

Reason 2: Network with hundreds of prospective employees

After nearly 18 months of online learning and work, in-person networking is once again becoming a major part of our daily lives—not to mention the hiring process. You’ll be able to meet one-on-one with a large pool of potential applicants, cutting through the clutter of online job searches. Hear directly from students about their career interests and what they’ve accomplished during their time on campus, even before their cover letters reach your inbox.

If your company still has work-from-home policies in place, UW–Madison offers online career fair options, too!

Reason 3: Boost your brand awareness

In a highly digital world, there is still a place for visual marketing. Attending a career fair means that your company’s name, logo, and company culture will be in front of thousands of eyes, potentially connecting you with a new audience for the first time. Participating companies will also get an extra boost thanks to marketing materials from the university and on-campus advising offices.

Reason 4: See the UW–Madison campus

If you haven’t visited the university in a while, now is the perfect time to see what’s new.

Last year, the UW–Madison School of Veterinary Medicine broke ground on a building expansion that will significantly increase its animal hospitals and lab spaces used for studying animal, human, and infectious disease research. A major update to the Chemistry Building with all new classrooms and labs to support a new frontier of chemical education and research is undergoing finishing touches. And the School of Computer, Data & Information Sciences announced plans for a state-of-the-art facility in the center of campus that will drive the technology economy in Wisconsin and beyond.

With a top 10 national research ranking and campus-wide sustainability efforts recognized by the U.S. Department of Education, the university is always pushing the boundaries of progress. Explore all this and more while you’re on campus for one of UW–Madison’s specialized career fairs. The Office of Business Engagement can help you connect with any of the university’s 20 schools and colleges to explore partnership options that are right for your business needs.