Mission
To catalyze strategic partnerships that generate shared value for UW–Madison and its industry collaborators, thereby advancing discovery, driving innovation, and solving real-world challenges.
Vision
To position UW–Madison as a leader in university-industry collaboration (to ensure the university’s continued relevance and impact on society).
Core Values
Honesty & Integrity: We act with honesty, fairness, and respect. We hold ourselves to the highest ethical standards in every decision, honoring our commitments and building trust over time.
Collaboration & Partnership: We build partnerships grounded in mutual respect, active listening, and shared purpose. We work across disciplines and industries to achieve outcomes greater than the sum of their parts.
Inclusive & Holistic: We strive to serve all schools, colleges, and partners with equal dedication. We remain impartial, acting as a trusted connector and designing collaborations that create value for all parties. We recognize the interconnectedness of research, education, talent, and innovation.
Curiosity & Problem Solving: We approach our work with curiosity and a commitment to continuous learning. We ask questions, explore new perspectives, and seek to understand before acting. We take the initiative to understand complex challenges and develop creative, practical solutions.