Building partnerships that move ideas forward.
The Office of Business Engagement helps businesses build and sustain lasting partnerships with UW–Madison. We’ll connect you with the right experts, shape collaborations around your goals, and provide ongoing support at every stage. Our practical approaches address your specific business challenges and create value for everyone involved.
Ways to partner
Research Collaboration
Collaborate with UW–Madison researchers to accelerate your Research & Development goals.
Professional Development
From short courses and certificates to customized training, UW–Madison offers learning options for working professionals that fit your goals, schedule, and industry needs.
Licensing Opportunities
Explore UW–Madison innovations and licensing opportunities with the Wisconsin Alumni Research Foundation (WARF), our technology transfer partner.
Invest in UW
Advance your goals through corporate giving and strategic support. OBE can help you identify opportunities that align with your priorities.
Success stories
SmartCert
Driving innovation and student success
FINCANTIERI MARINETTE MARINE
Developing future engineers through international internships
Sustainability spotlight
The Business Hub for Innovation and Environment (B-HIVE) connects industry partners with UW–Madison expertise, research, and students to advance applied environmental sustainability solutions.
Are you a sustainability leader at a corporation with strong ties to Wisconsin? We’d love to work with you!
Why choose UW–Madison?
UW–Madison is one of the world’s top universities. From AI and quantum to sustainability and fusion, OBE helps companies connect with the expertise and partnerships they need to advance their goals.
$38.9B
UW, affiliated organizations, and related startups’ economic impact
$159M+
corporate investment on campus
$1.93B
in research expenditures, 5th in the nation (2024)
40+
UW–Madison programs ranked nationally in the top ten
#12
in the nation in patents granted
#1
public university in the nation (Washington Monthly, 2024)
Working with the Office of Business Engagement provides American Family with a single point of contact at UW–Madison, ensuring efficiency and effectiveness in our holistic partnership with campus. As American Family renews our expansive, decades-long connection to the university, OBE helps ensure our work together meets the diverse and evolving needs of both organizations, leading to greater innovation and impact.
News
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CNH donation brings clean-energy tractor technology to UW–Madison students and researchers
A new methane-powered tractor from CNH is giving UW–Madison students and researchers hands-on access to clean-energy equipment with applications in agriculture, alternative energy, and sustainable operations.
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OBE presents industry collaboration workshop to faculty, staff
OBE’s first-ever “Introduction to Industry Collaborations” workshop for members of the campus community introduced key concepts and best practices for attracting and building industry partnerships.
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Wisconsin Frontier Technology Consortium awarded Ignite Wisconsin grant
A statewide coalition has been awarded an Ignite Wisconsin grant from the Wisconsin Economic Development Corp. (WEDC) to strengthen Wisconsin’s frontier technology and startup ecosystem. The Wisconsin Frontier Technology Consortium brings together…
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Ready to get started?
Talk to a member of our team. We’ll help connect you with the resources of UW–Madison.