Office of Business Engagement

A new name, and a new director. The Office of Business Engagement

We are now the Office of Business Engagement. Our new name is a restatement of the university’s proud 15-year commitment to help facilitate access for businesses across the university community. We also welcome managing director, Amy Achter. More.

A wild Wisconsin yeast is at the core of growing partnerships between UW–Madison and businesses

This unique partnership has students, scientists, and businesses working with new strains of yeast and testing commercial implications by experimenting with unique beer styles and probing the impact on bread dough. More.

Research collaboration with American Family Insurance highlights UW’s ability to tackle business challenges.

Departments from across UW are collaborating with American Family Insurance — helping to apply big data analytics to the company’s data stream. Learn about the project goals and how the process got underway. More.

Badger entrepreneurial spirit shines bright

Check out this impressive group of UW–Madison students whose innovations, ideas and products will change the shape of the world we live in. Read their stories.

Grant to Study Entrepreneurial Ecosystems in Madison

Jon Eckhardt, executive director of the Weinert Center for Entrepreneurship has received funding from the Ewing Marion Kauffman Foundation, to study how to improve how university entrepreneurial ecosystems, like that at UW-Madison, can drive economic growth. More.

New outposts from Lands’ End,
Oshkosh Corp. reveal closer corporate relationships with UW–Madison

Wisconsin companies are leveraging UW-Madison resources in their corporate strategy. Learn about the latest companies to set up offices near campus and how the Office of Corporate Relations is helping them find solutions. More.

A relationship with real world benefits for patients and Wisconsin

A multi-decade relationship between UW–Madison and GE Healthcare has created a stream of medical imaging inventions that look inside the human body with increasing accuracy.