The Office of Business Engagement connects industry with the research, talent and solutions of UW–Madison, one of the world’s top universities. We help companies achieve their goals, build relationships and make an impact across the institution—sciences, engineering, medicine, business, education, social sciences, arts, and humanities. A few key areas of focus include:
Artificial Intelligence
Through the RISE initiative, UW–Madison is expanding investment in research areas that address complex challenges and create new opportunities for collaboration.
UW–Madison's new College of Computing & Artificial Intelligence will help prepare the next generation of innovators and advance interdisciplinary research. For industry partners, this growing area of strength creates new opportunities to connect with UW–Madison expertise, talent and responsible technology innovation.
Data Science
If you are looking for an effective solution to deal with big data sets or complex data problems, OBE can help you engage with resources across UW–Madison.
The Data Science Institute, Powered by American Family Insurance connects you with faculty from across campus with experience working on data science questions from the humanities, social science, engineering and medicine to help you take your enterprise to the next level.
Sustainability
We help business and industry leverage UW–Madison’s expertise and innovation to create more sustainable, environmentally sound processes and products. In addition, in partnership with UW–Madison Nelson Institute for Environmental Studies, OBE is teaming up with prominent businesses to ignite important conversations in the environmental sustainability space.
The Business Sustainability Leadership Forum (BSLF) aims to gain important insight from key university-industry partnerships on the most pressing sustainability challenges we are facing collectively.