UW-Madison startup releases app dedicated to “Live Undiscovered Music”
A UW–Madison startup called LÜM will launch an app designed to build support for unrecognized artists, at an event from 7:30 p.m. to midnight on Friday, August 17, at Monona Terrace. LÜM stands for “Live Undiscovered Music.” With music delivery moving rapidly to streaming, CEO Max Fergus sees young unknown artists as caught in a …