About Us

The Office of Business Engagement connects business and industry with the resources they need to achieve their goals. We help businesses of all sizes facilitate seamless access across the university community. Our team will work closely with you to understand relevant interests and needs, to bring together contacts and experts from across campus and to develop strategies for a successful business relationship.

Whether you are looking to solve a business challenge, create a new product, address a process issue, explore giving opportunities, hire professionals, find training, or are simply curious about what is possible in collaborating with UW–Madison, we invite you to explore our website and contact us or a member of our staff to discuss your needs.

OBE staff as of March 2022
OBE staff, from left: Sara Braas, Dean Welch, Chris Kozina, John Garnetti, Melissa Simon, Melisa Perez, Stephanie Furlong, and Marcus Machacek.


John Garnetti

Position title: Managing Director

Phone: 608-263-8664

Email John

Sara Braas

Position title: Business Engagement Manager

Phone: 608-890-4727

Email Sara

Marcus Machacek

Position title: CRM Administrator & Business Analyst

Phone: 608-262-4605

Email Marcus

Melisa Perez

Position title: Office Administrator

Phone: 608-265-9508

Email Melisa

Melissa Simon

Position title: Business Engagement Manager

Phone: 608-262-7840

Email Melissa

Dean Welch

Position title: Business Engagement Manager

Phone: 608-265-7885

Email Dean

Chris Kozina

Position title: Assistant Vice Chancellor, Industry Engagement

Phone: 414-324-8114

Email Chris

Publications and Reports

Events and Webinars

  • Entrepreneurons: This series from WARF brings together thought leaders from across the country and our own backyard to exchange perspectives on core topics ranging from identifying an opportunity to building a startup team to financing and beyond.
  • Crossroads of Ideas: This monthly public lecture series from the Discovery Building addresses challenging and engaging social science topics such as politics, policy issues, ethics, public perceptions, law and science and society.
  • Badger Talks LIVE: This virtual series from UW Connects features UW–Madison faculty and staff experts on a wide variety of interesting and engaging topics.
  • UW Now Livestream: The Wisconsin Alumni Association presents moderated faculty lightning talks about the work happening on campus now, followed by live Q & A sessions.