Mission
To catalyze strategic partnerships that generate shared value for UW–Madison and its industry collaborators, thereby advancing discovery, driving innovation, and solving real-world challenges.
Vision
To position UW–Madison as a leader in university-industry collaboration (to ensure the university’s continued relevance and impact on society).
Core Values
Honesty & Integrity: We act with honesty, fairness, and respect. We hold ourselves to the highest ethical standards in every decision, honoring our commitments and building trust over time.
Collaboration & Partnership: We build partnerships grounded in mutual respect, active listening, and shared purpose. We work across disciplines and industries to achieve outcomes greater than the sum of their parts.
Inclusive & Holistic: We strive to serve all schools, colleges, and partners with equal dedication. We remain impartial, acting as a trusted connector and designing collaborations that create value for all parties. We recognize the interconnectedness of research, education, talent, and innovation.
Curiosity & Problem Solving: We approach our work with curiosity and a commitment to continuous learning. We ask questions, explore new perspectives, and seek to understand before acting. We take the initiative to understand complex challenges and develop creative, practical solutions.
How We Work
Strategic Relationship Building: Cultivate and sustain high-impact partnerships with key industry, campus, and affiliate stakeholders through intentional outreach, aligned engagement strategies, and shared growth objectives that advance UW–Madison’s mission.
Systems, Processes, & Technology: Optimize internal systems and strengthen institutional capacity through integrated technology, streamlined processes, and targeted professional development that accelerates partnership engagement and scales impact.
Outreach, Promotion, & Brand Development: Elevate visibility and influence by strengthening internal and external communications, enhancing the OBE brand, and deepening collaborative ties with affiliates and campus leaders to position UW–Madison as a premier partner for innovation and engagement.