UW-Madison rolls out Handshake to enhance student recruitment

Career fair interactions
Shanon Vuckovic, Senior Recruiter of Early Career Programs – Talent Acquisition at Johnson Controls talks with a candidate at the Fall Career and Internship Fair held at UW last week. Shanon actively uses Handshake to review resumes and set up opportunities for interviews on campus.

The academic year is in full swing and so is Handshake, UW–Madison’s new tool to help students find jobs, internships, and campus career events.

Handshake officially replaced BuckyNet and myECS as the primary campus tool for student recruitment and event management over the summer, and since then thousands of students and employers have made the transition to the new system.

“We chose Handshake because it has a great track record for increasing student engagement, connections to employers, and the quantity of relevant job and internship opportunities,” shares Wren Singer, associate vice provost and director of undergraduate advising, and one of the executive sponsors of Handshake.

“I’m extremely pleased with the numbers we’re seeing so far,” says Singer. “We’re only one month into the first academic year using the tool and already we’ve connected with 12,500 students, 8,500 employers, and approved over 7,000 jobs and internships.”

In addition to its solid reputation for increasing student and employer connections, Handshake was also selected based on its modern interface that mirrors other social media platforms like LinkedIn or Facebook. Handshake’s “smart” technology is one of the most appealing features of the tool for Nate Doolin, Recruiting & Events Coordinator for SuccessWorks at the College of Letters & Science.

The more a student uses Handshake, the better the system gets to know them. Students will get personalized recommendations for jobs, internships, or upcoming events based on what they’re looking for,” Doolin says. Handshake also recommends opportunities to students based on other preferences they can set, including major, industries, interests, hobbies, location, and type of experience they’re seeking.

Jonathon Ferguson, Director of the Career Exploration Center, is confident that Handshake will make it easier for students connect to UW career services, and connect earlier. “Handshake gives our career centers a central portal to promote events, including job fairs, resume labs, mock interviews, company info sessions, and on-campus interviews,” shares Ferguson. “Students have always had access to these resources, but Handshake enhances their visibility as well as our outreach strategies.”

Ferguson is optimistic that the greater visibility of career services will support efforts to engage first and second year students in the career exploration and development process.

In addition to campus career services initiatives like Handshake, the launch of the Office of Business Engagement this July – an office that was created after re-envisioning the mission and scope of the Office of Corporate Relations – will provide additional focus on strengthening the engagement between industry partners and students.

The Office of Business Engagement is led by Amy Achter, a former manager for the Oscar Mayer division of Kraft Foods, and will serve as a central hub for companies to connect with UW–Madison.

“We want to help companies engage with UW, whether it’s for student recruitment, research partnerships, sponsorship opportunities, executive education, or technology transfer,” says Achter, “Our goal is to foster mutually beneficial relationships between UW–Madison and industry partners.”

Singer is looking forward to seeing the positive impact Handshake has on the student experience in the upcoming year. “It’s an exciting time for career services,” says Singer, “Handshake will play an instrumental role as the academic advising and career services communities continue to collaborate to support student success.”

More information about Handshake for students, employers, and faculty and staff is available on www.careers.wisc.edu/handshake. To learn more or connect with the Office of Business Engagement, visit https://obe.wisc.edu.

Jaime Kenowski | Office of Undergraduate Advising