University of Wisconsin–Madison

UW Innovation In Action

A new name, and a new director. The Office of Business Engagement

We are now the Office of Business Engagement. Our new name is a restatement of the university’s proud 15-year commitment to help facilitate access for businesses across the university community. We also welcome managing director, Amy Achter. More.

A wild Wisconsin yeast is at the core of growing partnerships between UW–Madison and businesses

This unique partnership has students, scientists, and businesses working with new strains of yeast and testing commercial implications by experimenting with unique beer styles and probing the impact on bread dough. More.

Research collaboration with American Family Insurance highlights UW’s ability to tackle business challenges.

Departments from across UW are collaborating with American Family Insurance — helping to apply big data analytics to the company’s data stream. Learn about the project goals and how the process got underway.  More.

Badger entrepreneurial spirit shines bright

Check out this impressive group of UW–Madison students whose innovations, ideas and products will change the shape of the world we live in. Read their stories.

Grant to Study Entrepreneurial Ecosystems in Madison

Jon Eckhardt, executive director of the Weinert Center for Entrepreneurship has received funding from the Ewing Marion Kauffman Foundation, to study how to improve how university entrepreneurial ecosystems, like that at UW-Madison,  can drive economic growth. More.

New outposts from Lands’ End,
Oshkosh Corp. reveal closer corporate relationships with UW–Madison

Wisconsin companies are leveraging UW-Madison resources in their corporate strategy. Learn about the latest companies to set up offices near campus and how the Office of Corporate Relations is helping them find solutions. More.

Zhenqiang “Jack” Ma’s quest for knowledge yields innovations, collaborations, success

Ma cites an impressive research infrastructure, excellent faculty and support for multidisciplinary collaborations as reasons he has been successful at UW-Madison. That is coupled with his desire for his innovations to benefit society, “If the knowledge I contribute can change the world, I will be satisfied.”

UW-Madison Student Startup Update – Fetch Rewards

Fetch Rewards, a company hatched by Wes Schroll while he was a UW–Madison undergraduate five years ago, is ramping up its introduction of a mobile app-based reward system for grocery buyers. More.

UW startup hits Paris to highlight their tech

The invention by Torq Labs tracks leg movement in runners using five sensors, with help from a smartphone app. Learn more about the tech and their continued connection to UW.

A few of our favorites: Innovation in Action

Every day amazing things happen at UW. We are lucky to see some of these innovations up close. Check out a few of our favorite stories from 2017.