How companies raise their visibility at UW

panel of students listening to presenters
Panel members from the business world give feedback to students who just presented their plan. Photo: Bryce Richter

Class Projects

Students from the digital media strategies class in the School of Journalism and Mass Communication’s worked on a project for Madison-based American Family Insurance, a corporate partner of UW–Madison. Throughout the semester, students developed a digital media plan to generate awareness of American Family in Atlanta and to leverage the company’s sponsorship of Atlanta United and Atlanta Falcons.

ISyE student Allen Dowe consults with workers from BCP Truck Services, the serving entity of BCP Transportation. Photo: Andrew Ochoa.

Partner with industry on data projects

Companies share their challenges and data with students in the industrial and systems engineering senior design capstone project.  They work in teams to tackle significant problems, curated by course instructor and Robert Ratner Chair Professor Raj Veeramani, for local manufacturing companies, healthcare organizations, service businesses such as insurance providers, and more.

Among the integrations, the lab receives data from Rockwell manufacturing floors to use as a part of their course work.

Sponsor Technology and sharing data

The Rockwell Automation Industrial Connected Enterprise Laboratory in the UW-Madison College of Engineering will support undergraduate coursework as well as faculty, staff and student research projects. UW-Madison engineering students have the chance to gain real-world experience in a one-of-a-kind facility, while at the same time, Rockwell can ensure that future generations of engineers join the workforce with above-par technical skills.